Message-ID: <Pine.ULT.3.91.950404180910.29212A-100000@ttown.apci.com> Date: Tue, 4 Apr 1995 18:10:47 -0400 From: "Jose A. Briones" <mailto:brioneja@TTOWN.APCI.COM> Subject: New Book on Mexico To: Multiple recipients of list DEVEL-L
This is a commercial for a recently published book from a good friend of mine.*Disclaimer:The views expressed here are my own and not those of my employer* *Jose A. Briones, Allentown, PA (mailto:brioneja@ttown.apci.com) *
Book Title: Inside Mexico: Living, Traveling, and Doing Business in a Changing Society.
Author: Paula Heusinkveld, Ph.D.
Author's Background: Dr. Paula Heusinkveld has traveled extensively in Mexico since 1965 as a student, professor, writer, lecturer, and study program director. Currently an associate professor of Spanish at Clemson University, she has frequently published articles and done seminars on language and cross-cultural topics.
Description: "Despite a common border of nearly two thousand miles, stereotypes and misunderstandings persist in relations between Mexico and the United States. As economic relations grow closer, the need for a better understanding of Mexican Culture is more compeling than ever. This book is a clear and straightforward guide to Mexican culture and behavior for anyone planning to visit or do business in Mexico. It provides valuable information that will prove vital for anyone wanting to develop professional relationships with both Mexican and Mexican Americans.
Includes information on family, gender relations, religion, dress and appearance, concepts of time, manners, meals, work and leisure.
Combines insights into traditional Mexican mores with information on how attitudes and behavior are changing in response to rapid modernization.
Clear and concise writing style makes this an informative and readable introduction to contemporary Mexican society.
ISBN 0-471-08979-6
Publisher: John Wiley & Sons, New York
Published: December 1994
Cost: $10.95 128pp 6x9
Call (908) 469-4400 for purchasing information