Message-ID: <s173d1f9.099@jsi.com> Date: Tue, 16 Apr 1996 16:46:03 -0400 From: Project Omni <mailto:omni_project@JSI.COM> Subject: 4 Case Studies in Viamin A To: Multiple recipients of list DEVEL-L <mailto:DEVEL-L@AMERICAN.EDU>
****************************************************************************** USAID FUNDED OMNI AND NUTRITION COMMUNICATION PROJECTS PRODUCES 4 CASE STUDIES IN VITAMIN A TO SHARE SOCIAL MARKETING EXPERIENCES GLOBALLY ******************************************************************************If children in developing countries are provided sufficient vitamin A to meet their needs, as many as 4.5 million can be saved by the end of this century. In addition, a significant number will be spared from blindness or increased severity of common respiratory and diarrheal infections. In light of such statistics, the question is how to ensure that these children receive sufficient vitamin A.
This can be achieved through a variety of complementary interventions, including improving production, access, and utilization of vitamin A-rich foods; periodically supplementing the diet with high-dose vitamin A capsules; and fortifying commonly consumed foods. At the heart of any successful mix of these approaches, however, is behavior change and social marketing.
STRATEGIES FOR PROMOTING VITAMIN A PRODUCTION, CONSUMPTION, AND SUPPLEMENTATION: FOUR CASE STUDIES presents experiences from four projects in Niger, Indonesia, and the Philippines which reflect the critical importance of behavior change to achieve success in reducing and eliminating vitamin A deficiency. The principles of behavior change and social marketing have contributed to the systematic approaches used in these and other health programs around the world. These examples provide insights for the many other countries that share similar challenges. Moving from lessons learned to successful programs brings ever nearer the achievement of the global year 2000 goal of the elimination of vitamin A deficiency as a public health problem, and the consequent saving of millions of children's lives.
These case studies were compiled by USAID's Nutrition Communication Project (NCP) and Communication and Marketing for Child Survival Project, both managed by the Academy for Educational Development. The USAID Opportunities for Micronutrient Interventions (OMNI) Project, managed by John Snow, Inc., sponsored publication and dissemination of the case studies.
To receive a copy of the publication please contact OMNI at the address below.
***************************************************************************** OPPORTUNITIES FOR MICRONUTRIENT INTERVENTIONS (OMNI) is funded by the Office of Health and Nutrition of the U.S. Agency for International Development (USAID) in Washington, D.C. and managed by John Snow, Inc. OMNI's mission is accomplished by developing integrated, comprehensive programs and strategies to reduce and eliminate major micronutrient deficiencies throughout the developing world. Participating countries are based on their micronutrient malnutrition problems, commitment by local officials (public and private) to micronutrient activities, and their capacity to achieve and sustain a demonstrable impact. ****************************************************************************** OMNI is located at 1616 North Fort Myer Dr, Suite 1100, Arlington, Virginia 22209 USA-Tel: 703 528-7474-Fax: 703 528-7480 E-mail: mailto:omni@jsi.com-WWW: http://www.jsi.com/intl/omni/home ******************************************************************************