Message-ID: <199604291618.MAA18541@outpost.ietc.ca> Date: Mon, 29 Apr 1996 12:18:58 -0400 From: "Georges Lessard's Mass Media Arts, Training, Creation, Subject: South Africa Film & TV Market To: Multiple recipients of list DEVEL-L <mailto:DEVEL-L@AMERICAN.EDU>
=3D=3D=3D=3D=3D=3D forwarded message =3D=3D=3D=3D=3D=3D >Subject: South Africa Film & TV Market
>From: mailto:african-cinema-conference@xc.org (Steve Smith)
>X-Originally-From: mailto:SteveSmith@xc.org (Steve Smith)
>To: mailto:african-cinema-conference@xc.org
>
>Originally from: mailto:SteveSmith@xc.org (Steve Smith)
>Originally dated: Mon, 29 Apr 1996 12:57:36 -0400
>
>Press release giving new dates and background information:
>
>APRIL 22, 1996
>
>NEW DATES AND A SUMMER MARKET FOR FIRST ANNUAL
>SOUTHERN AFRICAN INTERNATIONAL FILM & TV MARKET
>
>The first Southern African International Film and Television Market
>which was scheduled to be held from 9 - 15 June, 1996 in Cape Town has
>been postponed to 13 - 17 November, 1996.
>
>The decision to move the market back a few months was taken by the
>Board of the Southern African Film & Television Market Initiative
>(Section 21 Company - Association Not For Gain), based on the fact
>that the Market has grown far larger than anticipated with numerous
>ongoing enquiries from all over the world and, therefore, more
>fundraising and time, is essential to host this international event
>effectively. Other reasons include the fact that many international
>visitors are more in favour of a summer Market, given that many have
>location scouting on their agenda,
>
>An official Film & TV Market office, by kind donation from the SABC,
>is now established and fully functional. Operational officers for this
>Market appointed by the Board include Gaby Keyser (Managing Director),
>Dezi Rorich (Market Director), Basetsana Thokoane (Director,
>Fundraising) and Carmel Adonis (Market Administrator). Chairperson of
>the Board is Richard Ishmail.
>
>Objectives:
>Given the explosive growth of film and television production in
>Southern Africa, and the increasing global interest in this region, it
>is now essential to host a formal Market which will - under one roof -
>introduce a new world of filmmaking in what is rapidly becoming one of
>the most sought after production centres in the world.
>
>A priority is to open up dialogue not only internationally, but also
>with neighbouring territories in Africa, provide education and
>training through interaction and workshops with global film community,
>and develop new and young talent in the region. This international
>meeting platform will be an opportunity to:
>
> * introduce foreign filmmakers and television to the unique
>character and culture of this region.
> * discover opportunities in one of the greatest film locations in the
>world
> * meet and trade with the Southern African business media, and
> find out about the commercial potential of this industry
> * gain information about locations, professional crews, talent,
>sophisticated production and post-production facilities and
>equipment, and other support services in the Southern African
>entertainment industry
> * meet co-producing partners and exchange ideas with colleagues
> * exhibit product
> * view unseen product from the African continent
> * learn about the changing face of the broadcasting industry
> * meet an emerging generation of filmmakers and discover their
>cultural expression
>
>The Programme of the Market includes
>
>(The Business of Film)
>* Seminars covering Legal, Finance and Insurance topics
>* South Africa's 2nd International Media Exchange brought to the
>Market by Katrina Wood of the MediaXchange. A group of senior film and
>television professionals will discuss the mutual benefits of
>co-production and joint ventures with South Africa. * A Co-Production
>Market to provide contact between film and television makers and
>financiers, both for ideas in developing and finished product.
>Sessions will be held each morning addressed by the visiting
>specialists concerning script development, financing and production,
>marketing and distribution, and secondary markets.
>
>(Training and Education) featuring
>* An informative perspective on global changes and trends, and
>interactive technologies, and through an Advisory process Writers and
>Directors can workshop with professionals
>
>(Trade).
>* Features, Documentaries, TV Product, this Buyers and Sellers market
>invites product for exhibition or representation. Screening facilities
>available on 35mm, 16mm and Video.
>
>(Shorts Showcase)
>* An opportunity for first time Southern African filmmakers to=
exhibit >their films.
>
>(African Focus)
>* This program will exhibit completed product from the African
>continent - which can proudly boast some internationally competitive
>motion pictures. South African distributors FRU (Film Resource Unit)
>will premiere African feature films. A range of titles will be
>available for distribution.
>
>(Southern African Locations Expo)
>
>* Will provide a guide to filming in numerous African countries.
>Community and Local Government liaison services are invited to
>participate. This Expo aims to be a helpful and informative guide for
>all on-location needs and production planning in these spectacular,
>diverse and hospitable regions.
>
>The Market will also see the Inauguration of a new Southern African
>Script Fund, and the launch of the South African chapter of the
>international association, Women In Film
>
>Marketing of the Market kicked off at the A.F.M. (American Film
>Market) where the response was extremely positive and key
>organisations pledged their support and involvement. The international
>Trades were all extremely interested in exhibiting for the first time
>in Southern Africa. The Market was also introduced at Screen Africa
>stand on the international Television Show in London, which so far has
>seen the greatest response from top calibre broadcasters, and film and
>television producers. Marketing continues at the current MIP
>Television Market in Cannes.
>
>Invitations are currently being issued to global film and television
>makers, distributors and producers, as well as representatives of
>international Film Commissions, Institutions and Industry Affiliates.
>Within the Southern African industry enormous excitement exists for
>its first international Market, and expectations are high
>
>Ends
>For Further Information Contact
>
>Film and TV Market Initiative
>Tel (27-11) 714-3229/714-3215 Fax (27-11) 714-3275
>or
>Motion Picture Marketing International
>Tel (27-11) 442 4790 Fax (27-11) 447 2111
>
>~~~~~~~~~~~~~~~~~~~~~~~~
>URL =3D http://www.showdata.org.za/market
>email =3D mailto:saftvm@sabc.co.za
>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>
>
- from -=20 GEORGES LESSARD,=20 Freelance Communications Arts, Training, Management & Mentoring 7305 Ch du Huard, Lac Pilon, Mt. Rolland, Quebec, Canada. J0R 1G0=20 Voice & Fax (514) 229-3666 =20 E-mail mailto:media@ietc.ca"You must be the change you wish to see in the world." (Gandhi)
"The fool wonders, the wise man asks." (Benjamin Disraeli)
Original material =A9 copyright 1996 George Lessard =20 ---------------------- - 30 - -------------------------