Message-ID: <MAC.950818161452@maine.maine.EDU> Date: Fri, 18 Aug 1995 16:14:52 EDT From: "Dennis McConnell - Univ. of Maine, USA" <mailto:mac@MAINE.MAINE.EDU> Subject: Call for Papers-Marketing in Central/Eastern Europe To: Multiple recipients of list DEVEL-L <mailto:DEVEL-L@AMERICAN.EDU>
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Call for Papers
Journal of Euromarketing
Special Issue on "Marketing in Central and Eastern Europe"
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The purpose of this special issue is to explore the changes in
the marketing environment and marketing practice in the CEE
countries, and to provide Western companies with a better under-
standing of the changing environment, emerging opportunities and
effective marketing strategies to be employed in the region. The
following topics are illustrative, but are neither exhaustive nor
mutually exclusive:
* Aspects of marketing environment changes
* Sectoral marketing opportunity analysis
* Country selection decisions
* Mode of market-entry decisions
* Emerging patterns of consumer behavior
* Brand awareness and country-of-origin effects
* Market segmentation issues
* Product positioning and policy
* Analysis of distribution channels and distribution/logistical
strategies
* Promotion practices, media availability and regulations
* Analysis of price structure and pricing strategies
* Case studies of marketing activities of Western firm in the
region
Original manuscripts, focusing on the above or related topics,
are invited for submission. Due to the rapid changes occurring in
the region, preference will be given to contributions based upon
recent empirical findings. Papers from scholars and practitioners
living in the countries under study are particularly encouraged.
All manuscripts will be blind-reviewed. Criteria for acceptance
of papers include relevance to the theme of this special issue,
recency, scholarly rigor of analysis, originality and practical
implications for marketers. Please submit four copies with an
abstract (100 words), short biography of the author(s), and a
one-page executive summary. Manuscripts should be limited to 20
double-spaced pages, and should follow the style guidelines of
the American Psychological Association.
Please submit papers to:
Dr. Jan Nowak, Guest Editor
Journal of Euromarketing
Faculty of Business
University of New Brunswick
P.O. Box 5050
Saint John, New Brunswick
CANADA E2L 4L5
Tel: +1-506-648-5747
Fax: +1-506-648-5574
E-Mail: mailto:NOWAK@UNBSJ.CA
DEADLINE FOR SUBMISSION: December 15, 1995
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