Message-ID: <369137D5.BA98456F@akron.infi.net> Date: Mon, 4 Jan 1999 16:51:18 -0500 From: Bob Pyke Jr <mailto:repyke@AKRON.INFI.NET> Subject: [Fwd: The Drum Beat - 10 - Salvador] To: mailto:DEVEL-L@AMERICAN.EDU
This is a multi-part message in MIME format. --------------95967DE03FDFC60777197AAA Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bitOne of those Fyi things.
Bob Pyke Jr
> The Drum Beat - 10 - Salvador - Bahia, Brazil.
> January 4th, 1999
>
> The email and web network from THE COMMUNICATION INITIATIVE partnership -
> The Rockefeller Foundation, UNICEF, USAID, WHO, BBC World Service, CIDA,
> Johns Hopkins University Center for Communication Programs, Soul City, The
> Panos Institute, UNFPA. Information, ideas, linkages and dialogue on
> communication, development and change.
>
> Web Site: http://www.comminit.com
> Contact: mailto:wfeek@coastnet.com
>
> SALVADOR, BRAZIL - This Drum Beat focuses on one city in order to locate
> communication actions within a social and economic context. These are just
> a few of the outstanding communication interventions in Salvador, Brazil.
>
> CONTEXT
>
> 1. Once the capital of Colonial Brazil, Salvador is now the capital of the
> state of Bahia and the third largest city in Brazil. There are 3 million
> people [approx] in ten municipalities. The literacy rate is 81%. Of the
> population over 10 yrs old, 11% spent less than one year in school, 17%
> spent 1-3 yrs, 33% spent 4-7 yrs, 15% spent 8-10 yrs and 19% spent 11-14
> yrs. Unemployment was 24.1% March 1998, an increase of 15.3% over 1997. The
> average monthly income is R$ 537 (US$ 447). The 10% with the lowest income
> average R$ 100 (US$ 83). The 10% with highest income average R$ 1,200 (US$
> 999). 90% of permanent households have water supply with 26% connected to
> the sewage system. Of the others 42% have a septic tank, 32% have none.
> 93.6% of households have at least one radio and 91.5% have at least one TV.
> [nb all data from official sources]
>
> COMMUNICATION PROGRAMMES
>
> 2. Projeto Axe (Axe Project) - was founded in 1990 to provide education
> for children working the streets and to fight for their rights. It has
> extended its focus to involve the families of these children - in order to
> make possible their reintegration in the family sphere. Activities include:
> a) "street education": emphasizes establishing a relationship with the
> children - educators introduce concepts such as civil rights, duties,
> citizenship. Includes practical actions such as referral to health care. b)
> educational units: creative and cultural activities (percussion, dance,
> circus, ballet and capoeira [an Afro-Brazilian fight-dance]) and c)
> advocacy: working with the municipal and state governments to influence
> public policy. The methodology is based on nurturing and acting upon
> children's wishes. Children exercise citizenship, deal with respecting
> differences, the abolition of privileges, and begin to trust their
> potential for changing their own lives. Contact - Cesare de La Rocca,
> President, mailto:axe@ongba.org.br
>
> Expanded summary on C.I. web site:
> http://www.comminit.com/power_point/pds_12-21-98/sld001.htm
>
> 3. CRIA (Holistic Reference Centre for Adolescents) - An educational NGO
> founded in 1994 which uses drama and arts to address citizenship and
> self-growth issues among low-income youth who then share experiences with
> peers. Youth explore topics such as education, sexuality, ethnicity,
> violence, gender. Activities include: a) training of educators, health
> professionals and students to carry out awareness raising activities b)
> theatre groups and productions of plays with and for youth which are
> presented in schools, health centres, community centres and theatres c)
> development of educational materials. Methodology is based on mobilising
> participants, other youth, educators, parents and communities to discuss
> social issues. Youth learn crucial life and political skills through the
> practice of active participation. Contact - Maria Eugenia Milet, General
> Coordinator, mailto:coordcria@allways.com.br
>
> Expanded summary on C.I. web site:
> http://www.comminit.com/power_point/pds_12-21-98/sld002.htm
>
> 4. Lyceum of Arts and Crafts - Founded in 1872 to educate ex-slaves and
> their children through art, it is now a self-sustained social programme to
> educate youths through work apprenticeships. Activities include: a) daily
> 4-hour classes in technical skills, citizenship and participation, and
> creative skills (photography, capoeira, reading workshops and paper
> recycling workshops) b) presentations (talks, exhibitions, theatre, cinema
> and video). Apprentices are regarded as training professionals, with
> duties and responsibilities throughout the learning process. Web site:
> http://www.liceu.org.br Contact - Nelson Issa Lino, Superintendent,
> mailto:liceu@itp.com.br
>
> Expanded summary on C.I. web site:
> http://www.comminit.com/power_point/pds_12-21-98/sld003.htm
>
> 5. Baguncaco - In Alagados, a marginalised swampland community, residents
> reacted negatively to children's street "music", viewing it as noise, until
> a youth officer organised the musical mess (bagunca). The central strategy
> is to direct creative energy into music and other cultural and educational
> activities. Activities include: a) a percussion band of children and youth
> using instruments built out of recycled containers b) theatre and recycling
> workshops, and community work including a school, day-care centre, and
> health centre. Living in extreme poverty, excluded from society's rights
> and benefits, youth transform their reality by using their creative energy,
> and giving lessons in environmental education and life education. Web
> site: http://www.ongba.org.br/welcome/bagun/ Contact - Joselito Assis
> mailto:bagun@zumbi.ongba.org.br
>
> Expanded summary on C.I. web site:
> http://www.comminit.com/power_point/pds_12-21-98/sld005.htm
>
> 6. Canabrava Social Educational Project (CSEP) - In Canabrava, a low-income
> neighborhood, garbage dumps provided income for deprived children. In
> 1997, the municipal garbage collecting company set up this
> social-educational project as an alternative. To help families keep their
> children in CSEP, it supplies food and a financial allowance. Activities
> include: a) workshops on culture and arts activities, curricular subjects,
> and practical skills (repair of electrical appliances and gardening) b)
> basic education, health care and recreation. Methodology is based on
> strengthening citizenship and self-esteem. Results have shown a reduction
> in school dropout rates, and children have better physical and social
> development and are more participative. Contact - Rilda Bloisi
> mailto:rilda@pms.ba.gov.br
>
> Expanded summary on C.I. web site:
> http://www.comminit.com/power_point/pds_12-21-98/sld006.htm
>
> 7. Fundacao Cidade Mae (Mother City Foundation) - was created in 1993 to
> offer educational and artistic activities to children at social risk and
> night shelters to children living in the street. Participants live in a
> situation of poverty, unemployment, loose family bonds, drug abuse and
> violation of their most basic rights. Activities include: a) Job skill
> training in computing, industrial sewing, basic electricity, fabric
> printing, car mechanics, photography, video b) cultural, sports and
> artistic activities, and supplementary education to fight dropout c)
> "education for citizenship": discussions of rights and duties, sexuality,
> health education d) shelter for street children. Through recreational
> activities, children build self-esteem, reconstruct family bonds and are
> encouraged to establish long term plans and projects. Methodology is
> participative. Contact - Patricia Portela, mailto:pportela@unicef.org
>
> Expanded summary on C.I. web site:
> http://www.comminit.com/power_point/pds_12-21-98/sld004.htm
>
> PEOPLE
>
> 8. Eugenio first heard about CRIA in 1994. After a year of training, he
> joined the Theatre Tribe. Today, he looks back and can see how much he has
> changed. He makes plans and knows he will fight to achieve his goals.
> Above all, he said, his thoughts and actions are no longer confined by his
> individual worries and concerns, but he thinks and acts collectively.
> Currently a monitor in CRIA's external projects, he has helped create a
> theatre group in his neighborhood.
>
> 9. Tatiane, 17, has been a Lyceum apprentice since April 1998. For her,
> the most positive aspect of her experience is the fact that she is
> regarded as a professional. She is not patronised, but rather empowered,
> and thus her achievements are recognised. Tatiane also gives great
> importance to the community aspects of Lyceum's work, which is something
> she wants to integrate into her future.
>
> SUPPORT
>
> 10. The Government of the State of Bahia, through the Programa Acao Crianca
> (Child Action Programme), funds many programmes providing services to
> children and youth in Bahia. The majority of the funds come from the state,
> and part comes from the Federal Ministry of Social Welfare. Proposals which
> supplement or expand services already offered by the state are prioritised.
>
> 11. Odebrecht Foundation is a non-profit private institution created in
> 1995. It engages in programmes that value and improve policies and promote
> education of youth for life. "Education for life" prepares people to be
> agents of their destinies and active participants in their community's
> history. This includes a basic education, individual and social
> development, and job training. Work is mainly in partnership with
> non-profit institutions which have compatible aims, principles and
> priorities. Contact - Ana Penido mailto:anna@odb.com.br
>
> 12. UNICEF provides technical and financial assistance to governmental
> bodies and NGOs which fight against violence threatening children, youth,
> and women, particularly those living in poverty. Their strategy includes:
> collection, processing and publishing of information about the needs of
> Brazilian children, youth and mothers; feasible and effective policies and
> programmes to meet those needs; social mobilisation and building of
> alliances to make children a priority and demanding the respect of their
> rights.
>
> ***
>
> Many thanks to translator Ines Alfano mailto:i.alfano@svn.com.br and UNICEF Brazil
> Communication Officers - Manuel Manrique mailto:mmanrique@unicef.org.br and
> Patricia Portela mailto:pportela@unicef.org.br - for their huge contribution to
> this special issue.
>
> We are interested in future feature issues on geographic areas or
> particular themes. If you would like to work with us to develop a thematic
> issue for The Drum Beat, please contact mailto:wfeek@coastnet.com.
>
> Editor - Deborah Heimann mailto:debh@coastnet.com
--------------95967DE03FDFC60777197AAA Content-Type: message/rfc822 Content-Transfer-Encoding: 7bit Content-Disposition: inline
Return-Path: <mailto:owner-soc-mktg@LISTSERV.GEORGETOWN.EDU> Received: from listproc.georgetown.edu (listproc.georgetown.edu [141.161.1.44]) by fh102.infi.net (8.8.8/8.8.8) with ESMTP id PAA09104 for <mailto:repyke@AKRON.INFI.NET>; Sun, 3 Jan 1999 15:27:11 -0500 (EST) Received: from listserv (listserv.georgetown.edu [141.161.13.3]) by listproc.georgetown.edu (8.9.1a/8.9.1) with ESMTP id PAA22627; Sun, 3 Jan 1999 15:19:58 -0500 (EST) Message-Id: <mailto:199901032019.PAA22627@listproc.georgetown.edu> Date: Sun, 3 Jan 1999 10:06:35 -0800 Reply-To: "mailto:wfeek@coastnet.com" <wfeek@coastnet.com> Sender: Discussion list on social marketing <mailto:SOC-MKTG@LISTSERV.GEORGETOWN.EDU> From: Warren Feek <mailto:wfeek@coastnet.com> Subject: The Drum Beat - 10 - Salvador To: mailto:SOC-MKTG@LISTSERV.GEORGETOWN.EDU X-Mozilla-Status2: 00000000
The Drum Beat - 10 - Salvador - Bahia, Brazil. January 4th, 1999
The email and web network from THE COMMUNICATION INITIATIVE partnership - The Rockefeller Foundation, UNICEF, USAID, WHO, BBC World Service, CIDA, Johns Hopkins University Center for Communication Programs, Soul City, The Panos Institute, UNFPA. Information, ideas, linkages and dialogue on communication, development and change.
Web Site: http://www.comminit.com Contact: mailto:wfeek@coastnet.com
SALVADOR, BRAZIL - This Drum Beat focuses on one city in order to locate communication actions within a social and economic context. These are just a few of the outstanding communication interventions in Salvador, Brazil.
CONTEXT
1. Once the capital of Colonial Brazil, Salvador is now the capital of the state of Bahia and the third largest city in Brazil. There are 3 million people [approx] in ten municipalities. The literacy rate is 81%. Of the population over 10 yrs old, 11% spent less than one year in school, 17% spent 1-3 yrs, 33% spent 4-7 yrs, 15% spent 8-10 yrs and 19% spent 11-14 yrs. Unemployment was 24.1% March 1998, an increase of 15.3% over 1997. The average monthly income is R$ 537 (US$ 447). The 10% with the lowest income average R$ 100 (US$ 83). The 10% with highest income average R$ 1,200 (US$ 999). 90% of permanent households have water supply with 26% connected to the sewage system. Of the others 42% have a septic tank, 32% have none. 93.6% of households have at least one radio and 91.5% have at least one TV. [nb all data from official sources]
COMMUNICATION PROGRAMMES
2. Projeto Axe (Axe Project) - was founded in 1990 to provide education for children working the streets and to fight for their rights. It has extended its focus to involve the families of these children - in order to make possible their reintegration in the family sphere. Activities include: a) "street education": emphasizes establishing a relationship with the children - educators introduce concepts such as civil rights, duties, citizenship. Includes practical actions such as referral to health care. b) educational units: creative and cultural activities (percussion, dance, circus, ballet and capoeira [an Afro-Brazilian fight-dance]) and c) advocacy: working with the municipal and state governments to influence public policy. The methodology is based on nurturing and acting upon children's wishes. Children exercise citizenship, deal with respecting differences, the abolition of privileges, and begin to trust their potential for changing their own lives. Contact - Cesare de La Rocca, President, mailto:axe@ongba.org.br
Expanded summary on C.I. web site: http://www.comminit.com/power_point/pds_12-21-98/sld001.htm
3. CRIA (Holistic Reference Centre for Adolescents) - An educational NGO founded in 1994 which uses drama and arts to address citizenship and self-growth issues among low-income youth who then share experiences with peers. Youth explore topics such as education, sexuality, ethnicity, violence, gender. Activities include: a) training of educators, health professionals and students to carry out awareness raising activities b) theatre groups and productions of plays with and for youth which are presented in schools, health centres, community centres and theatres c) development of educational materials. Methodology is based on mobilising participants, other youth, educators, parents and communities to discuss social issues. Youth learn crucial life and political skills through the practice of active participation. Contact - Maria Eugenia Milet, General Coordinator, mailto:coordcria@allways.com.br
Expanded summary on C.I. web site: http://www.comminit.com/power_point/pds_12-21-98/sld002.htm
4. Lyceum of Arts and Crafts - Founded in 1872 to educate ex-slaves and their children through art, it is now a self-sustained social programme to educate youths through work apprenticeships. Activities include: a) daily 4-hour classes in technical skills, citizenship and participation, and creative skills (photography, capoeira, reading workshops and paper recycling workshops) b) presentations (talks, exhibitions, theatre, cinema and video). Apprentices are regarded as training professionals, with duties and responsibilities throughout the learning process. Web site: http://www.liceu.org.br Contact - Nelson Issa Lino, Superintendent, mailto:liceu@itp.com.br
Expanded summary on C.I. web site: http://www.comminit.com/power_point/pds_12-21-98/sld003.htm
5. Baguncaco - In Alagados, a marginalised swampland community, residents reacted negatively to children's street "music", viewing it as noise, until a youth officer organised the musical mess (bagunca). The central strategy is to direct creative energy into music and other cultural and educational activities. Activities include: a) a percussion band of children and youth using instruments built out of recycled containers b) theatre and recycling workshops, and community work including a school, day-care centre, and health centre. Living in extreme poverty, excluded from society's rights and benefits, youth transform their reality by using their creative energy, and giving lessons in environmental education and life education. Web site: http://www.ongba.org.br/welcome/bagun/ Contact - Joselito Assis mailto:bagun@zumbi.ongba.org.br
Expanded summary on C.I. web site: http://www.comminit.com/power_point/pds_12-21-98/sld005.htm
6. Canabrava Social Educational Project (CSEP) - In Canabrava, a low-income neighborhood, garbage dumps provided income for deprived children. In 1997, the municipal garbage collecting company set up this social-educational project as an alternative. To help families keep their children in CSEP, it supplies food and a financial allowance. Activities include: a) workshops on culture and arts activities, curricular subjects, and practical skills (repair of electrical appliances and gardening) b) basic education, health care and recreation. Methodology is based on strengthening citizenship and self-esteem. Results have shown a reduction in school dropout rates, and children have better physical and social development and are more participative. Contact - Rilda Bloisi mailto:rilda@pms.ba.gov.br
Expanded summary on C.I. web site: http://www.comminit.com/power_point/pds_12-21-98/sld006.htm
7. Fundacao Cidade Mae (Mother City Foundation) - was created in 1993 to offer educational and artistic activities to children at social risk and night shelters to children living in the street. Participants live in a situation of poverty, unemployment, loose family bonds, drug abuse and violation of their most basic rights. Activities include: a) Job skill training in computing, industrial sewing, basic electricity, fabric printing, car mechanics, photography, video b) cultural, sports and artistic activities, and supplementary education to fight dropout c) "education for citizenship": discussions of rights and duties, sexuality, health education d) shelter for street children. Through recreational activities, children build self-esteem, reconstruct family bonds and are encouraged to establish long term plans and projects. Methodology is participative. Contact - Patricia Portela, mailto:pportela@unicef.org
Expanded summary on C.I. web site: http://www.comminit.com/power_point/pds_12-21-98/sld004.htm
PEOPLE
8. Eugenio first heard about CRIA in 1994. After a year of training, he joined the Theatre Tribe. Today, he looks back and can see how much he has changed. He makes plans and knows he will fight to achieve his goals. Above all, he said, his thoughts and actions are no longer confined by his individual worries and concerns, but he thinks and acts collectively. Currently a monitor in CRIA's external projects, he has helped create a theatre group in his neighborhood.
9. Tatiane, 17, has been a Lyceum apprentice since April 1998. For her, the most positive aspect of her experience is the fact that she is regarded as a professional. She is not patronised, but rather empowered, and thus her achievements are recognised. Tatiane also gives great importance to the community aspects of Lyceum's work, which is something she wants to integrate into her future.
SUPPORT
10. The Government of the State of Bahia, through the Programa Acao Crianca (Child Action Programme), funds many programmes providing services to children and youth in Bahia. The majority of the funds come from the state, and part comes from the Federal Ministry of Social Welfare. Proposals which supplement or expand services already offered by the state are prioritised.
11. Odebrecht Foundation is a non-profit private institution created in 1995. It engages in programmes that value and improve policies and promote education of youth for life. "Education for life" prepares people to be agents of their destinies and active participants in their community's history. This includes a basic education, individual and social development, and job training. Work is mainly in partnership with non-profit institutions which have compatible aims, principles and priorities. Contact - Ana Penido mailto:anna@odb.com.br
12. UNICEF provides technical and financial assistance to governmental bodies and NGOs which fight against violence threatening children, youth, and women, particularly those living in poverty. Their strategy includes: collection, processing and publishing of information about the needs of Brazilian children, youth and mothers; feasible and effective policies and programmes to meet those needs; social mobilisation and building of alliances to make children a priority and demanding the respect of their rights.
***
Many thanks to translator Ines Alfano mailto:i.alfano@svn.com.br and UNICEF Brazil Communication Officers - Manuel Manrique mailto:mmanrique@unicef.org.br and Patricia Portela mailto:pportela@unicef.org.br - for their huge contribution to this special issue.
We are interested in future feature issues on geographic areas or particular themes. If you would like to work with us to develop a thematic issue for The Drum Beat, please contact mailto:wfeek@coastnet.com.
Editor - Deborah Heimann mailto:debh@coastnet.com
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