Message-ID: <1.5.4.32.19990712025458.0069afac@email.psu.edu> Date: Mon, 12 Jul 1999 11:54:58 +0900 From: Erdener Kaynak <mailto:k9x@PSU.EDU> Subject: Journal of Euromarketing, Vol.7, Nos. 2 & 3, 1999 To: mailto:INTDEV-L@pete.uri.edu
Volume 7, Number 2 (1999) and Volume 7, Number 3 (1999) of the Journal of
Euromarketing has recently been published. I have presented below the table
of contents
for the two issues. Also you will find contact information for journal
editorial enquiries and style guidelines, and for subscription
information and complimentary copy requests.
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Journal of Euromarketing, Vol.7, No.2, 1999
Special Issue on Newer Insights into Marketing: Cross-Cultural and
Cross-National Perspectives
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Examining Culture from Both Sides of the Pond- Phil Harris and Camille Schuster
Managing Inter-Firm Adaptation Processes: An Examination of Case Study
Evidence from the European Telecommunications Industry - Ross Brennan and
Peter W. Turnbull
A Cross-Cultural Study of Juvenile Response to Anti-Smoking Advertisements -
Pascale Quester
Intergenerational and Cultural Differences in Materialism: An Empirical
Investigation of Consumers from France and the USA- William J. Lundstrom and
D. Steven White
The Model Professionals? Political Marketing in the United States and the
Prospects of Americanization of Global campaigning - Margaret Scammell
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Journal of Euromarketing, Vol.7, No.3, 1999
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Exploiting Technique Interrelationships: A Model of Strategic Marketing
Planning- Malcolm H.B. McDonald and Hugh N. Wilson
European Customers' Choice of Cash management Bank and Bank Strategies- Per
Nikolaj D. Bukh and Niels Peter Mols
Country Marketing in the United Kingdom and the Netherlands: Two Case
Studies- Charles Pahud de Mortanges and Marit van der Weg
Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign
Products- Paschalina (Lilia) Ziamou, Yorgos Zotos, Steven Lysonski, and
Costas Zafiropoulos
The Human Resource Dimension of Internatioanl Technology Transfer:
Identification and Analysis of Training Needs- Manucher Farhang
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FOR EDITORIAL ENQUIRIES AND STYLE GUIDELINES CONTACT:
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Erdener Kaynak,Ph.D.;D.Sc.
Editor-in-Chief
Journal of Euromarketing
School of Business Administration
Pennsylvania State University at Harrisburg
777 West Harrisburg Pike
Middletown, PA 17057, USA
Tel: (717) 948-6343
Fax: (717) 566-8589
E-Mail: mailto:k9x@psu.edu
PLEASE DO NOT REQUEST COMPLIMENTERY COPY OF THE JOURNAL FROM THE EDITOR.
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FOR SUBSCRIPTION AND COMPLIMENTARY COPY REQUESTS CONTACT:
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Ordering Department
The Haworth Press Inc.
10 Alice Street
Binghamton, New York 13904-7981, USA
Tel: 1-800-HAWORTH (USA and Canada)
1-607-722-5857(Outside of USA and Canada)
Fax: 1-800-895-0582(USA and Canada)
1-607-771-0012(Outside of USA and Canada)
E-mail: mailto:getinfo@haworthpressinc.com
URL: http://www.haworthpressinc.com
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Ninth Annual World Business Congress
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Ninth Annual World Business Congress of The International Management
Development Association (IMDA) titled Managing in a Turbulent Business
Environment will be held in Perth and Sydney, Australia from May 26
through June 3, 2000. For further information, please contact the
following individuals:
Elliot Wood (mailto:E.Wood@gsb.curtin.edu.au), d.ross@uws.edu.au
or Erdener Kaynak (mailto:k9x@psu.edu)
IMDA listserv is: mailto:IMDA-L@umassd.edu
IMDA Website: http://www.swin.edu.au/business/IMDA/
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Erdener Kaynak, Ph.D.;D.Sc.
Professor of Marketing
School of Business Administration
Pennsylvania State University at Harrisburg
777 West Harrisburg Pike
Middletown, Pennsylvania 17057, U.S.A.
Voice: (717) 948-6343
Fax: (717) 566-8589
E-Mail: mailto:K9X@PSU.EDU
Ninth Annual World Business Congress of The International Management
Development Association (IMDA) titled Managing in a Turbulent Business
Environment will be held in Perth and Sydney, Australia from May 27 through
June 3, 2000. For further information, please contact the following
individuals: Elliot Wood at mailto:e.wood@gsb.curtin.edu.au, Donald Ross at
mailto:d.ross@uws.edu.au, and Erdener Kaynak at k9x@psu.edu.
IMDA listserv manager is Fahri Karakaya at mailto:f1karakaya@umassd.edu or
mailto:imda-l@umassd.edu http://www.swin.edu.au/business/IMDA/