Journal of Euromarketing, Vol.7, No.1, 1998

Erdener Kaynak (mailto:k9x@PSU.EDU)
Wed, 25 Nov 1998 23:44:00 +0900

Message-ID:  <1.5.4.32.19981125144400.0066053c@email.psu.edu>
Date:         Wed, 25 Nov 1998 23:44:00 +0900
From: Erdener Kaynak <mailto:k9x@PSU.EDU>
Subject:      Journal of Euromarketing, Vol.7, No.1, 1998
To: mailto:INTDEV-L@uriacc.uri.edu

                          JOURNAL OF EUROMARKETING

VOLUME 7, NUMBER 1, 1998

TABLE OF CONTENTS

Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context Laura M. Milner and James M. Collins

An Analysis of Network Organizations with Market Perspective: Cases of Turkish Firms T. Sabri Erdil and Oya Erdil

Product-Country Images (PCI) in an Advanced Developing Country Erdener Kaynak, Ali Kara, and Cagatay Unusan

Trade Promotion in Transition Economies- A Key to Market Development Edgar P. Hibbert

FOR EDITORIAL ENQUIRIES AND STYLE GUIDELINES CONTACT:

Erdener Kaynak, Ph.D.;D.Sc. Editor-in-Chief Journal of Euromarketing School of Business Administration Pennsylvania State University at harrisburg 777 West Harisburg Pike Middletown, PA 17057, USA

Tel: (717) 948-6343 Fax: (717) 566-8589 E-mail: mailto:k9x@psu.edu

PLEASE DO NOT REQUEST COMPLIMENTARY COPY OF THE JOURNAL FROM THE EDITOR.

FOR SUBSCRIPTION AND COMPLIMENTARY COPY REQUEST CONTACT:

Ordering Department The Haworth Press Inc. 10 Alice Street Binghamton, New York 13904-7981, USA

Tel: 1-800-HAWORTH (USA and Canada only) 1-607-722-5857 (Outside of USA and Canada) Fax: 1-800-895-0582 (USA and Canada) 1-607-771-0012 (Outside of USA and Canada) E-mail: mailto:getinfo@haworthpressinc.com URL: http://www.haworthpressinc.com Erdener Kaynak, Ph.D.;D.Sc. Professor of Marketing and Coordinator of Marketing Program School of Business Administration Pennsylvania State University at Harrisburg 777 West Harrisburg Pike Middletown, Pennsylvania 17057, U.S.A.

Voice: (717) 948-6343 Fax: (717) 566-8589 E-Mail: mailto:K9X@PSU.EDU

Eighth Annual World Business Congress of The International Management Development titled Global Business in the Age of Technology will be held in Monterey, California, the U.S.A. from June 30 through July 3, 1999. For further information, please contact the following individuals: Oscar A. Aliaga at mailto:alia0002@tc.umn.edu, Victor V. Cordell at mailto:vcordell@miis.edu, Erdener Kaynak at k9x@psu.edu. IMDA listserv is:mailto:imda-l@umassd.edu http://www.swin.edu.au/business/IMDA/