Message-ID: <360A58BA.C26DC4E8@gusun.georgetown.edu> Date: Thu, 24 Sep 1998 10:35:39 -0400 From: Martin Sieg <mailto:siegm@GUSUN.GEORGETOWN.EDU> Subject: Washington DC: Internet Marketing for Non-profits To: mailto:DEVEL-L@AMERICAN.EDU
Below is information about a class on how to effectively increase the visibility and public awareness of NGOs. It is being offered in Washington DC by the Networked Multimedia Center, a new teaching facility at Georgetown University (http://nmc.georgetown.edu).For online registration, other classes and other information, please see main web site: http://nmc.georgetown.edu
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Internet Marketing for Non-profits ( http://nmc.georgetown.edu/classes/market2.cfm )
Non-profit organizations need to market themselves just as much as for-profit businesses. How can your web site best support your organization's mission? What more could your organization do to leverage the Internet to support members or further your cause? Your web presence can reach its full potential through an integrated marketing plan that encompasses member service, marketing communication, fund raising and targeted partnerships
Section 521A Wed/Thur 9:30am to 4:30pm Nov. 4 - Nov 5
Format: Demonstration and hands-on PC workstations One student per computer 2 full days of instruction 16 students maximum per class $360
Who Should Attend: Non-profit executives; non-profit managers and directors charged with marketing communication, development or fundraising; and webmasters
tasked with site marketing and promotion
What You Will Learn: The current Internet environment Web demographics Trends in non-profit Internet marketing Integrating Internet technologies into your overall plan Web site promotion How to set up an Internet marketing "task force" in your organization Activism on the Web Boosting member satisfaction through your web site Sponsorship models Fundraising Developing a marketing budget Measuring return on investment
Set marketing objectives for your web site Analyze your web site from your member's perspective Critique your site and fellow classmates' sites Research relevant web resources Draft your own Internet Marketing Plan Use threaded discussion software to supplement in-class discussion and lectures
What You Will Take Away A draft Internet Marketing Plan A resource list for nonprofit web marketing
What You Will Need to Bring Your organization's mission statement Your organization's brochures, some press releases, newsletters and other forms of marketing communication Last year's marketing plan and schedules (if you had one)
What You Should Know Before Coming to Class: You should be comfortable operating a personal computer and have navigated the Internet. No prior marketing knowledge is necessary.